How to read this report
Google Analytics shows what happens once someone is on the site. Google Search Console shows how the site performs in the search engine itself — which queries Google shows it for, and at which position.
Nothing to open or configure — the report arrives by email, and your caretaker walks you through it whenever you like.
Analyst commentary
June brought a clear jump in visibility: 3,204 impressions in Google and 187 visits from 118 people. Best news — for the main trade-plus-city query the site now sits in the top three results, and the services page keeps gaining visits.
- Local query no. 2 gets many impressions at a low CTR — next month we rewrite the homepage title and description to stand out on the results list.
- The services page is the most visited after the homepage — a clearer call to contact there is worth adding.
- Social traffic keeps growing — posts linking to the site are doing their job; we keep going.
The key numbers
Traffic on the site — Google Analytics
distinct people — 104 of them new
individual visits to the site
pages opened in total
one visit — 2.2 pages
Visibility in Google — Search Console
times we appeared in results
people who came through to the site
% of impressions turned into clicks
place on the list (1–10 = page one)
Traffic week by week
Sessions in each week of the period (Google Analytics).
Where visitors come from
How they found the site: Google Search — from results; Direct — typed the address; Referrals — a link elsewhere; Social — social media.
| Channel | Sessions | Users |
|---|---|---|
| Google Search | 96 | 67 |
| Direct | 54 | 33 |
| Social (organic) | 28 | 14 |
| Referrals | 9 | 4 |
Most-viewed pages
Which addresses were opened most. “/” is the homepage.
| Page address | Views | Users |
|---|---|---|
| / | 203 | 112 |
| /services/ | 84 | 58 |
| /contact/ | 61 | 44 |
| /about/ | 39 | 27 |
| /reviews/ | 25 | 18 |
What people type into Google
Each row is a query the site appeared for. 1–10 = page one of Google.
| Query | Impressions | Clicks | CTR | Pos. |
|---|---|---|---|---|
| trade + city (main query) | 742 | 31 | 4.2% | 2.8 |
| trade + city (variant) | 518 | 12 | 2.3% | 6.4 |
| company name | 204 | 28 | 13.7% | 1.2 |
| trade + “prices” | 173 | 9 | 5.2% | 4.9 |
| how-to question from the blog | 126 | 5 | 4.0% | 7.1 |
| trade + district | 98 | 2 | 2.0% | 9.6 |